Getting There: Betty Whiteout and other Eastern Washington snowplows bring safety messages to new generation on TikTok

“Thank you for being a friend. Traveled down a road and back again.”

The Golden Girls’ theme song plays in the background as Betty Whiteout, Eastern Washington’s newest towplow named for series star Betty White, barrels down the road.

It’s the latest in a series of popular TikToks from the Washington State Department of Transportation educating a new generation on safety and making them laugh, too. TikTok is a wildly popular social media app for short videos.

WSDOT began naming their towplows in 2019. The innovative plow features a typical snow plow in front. In the back, an attached trailer using a hydraulic system swings out up to a 65-degree angle to clear two lanes at once, explained Joe McHale with WSDOT.

All four towplows work in Eastern Washington.

Plowie McPlow Plow covers western Spokane County and Interstate 90 west of Geiger. The Big LePlowski covers east Spokane County and I-90 out to the Idaho border. Sir Plows-a-Lot covers the North Spokane Corridor and U.S. Route 395.

The newest of the plows, Betty Whiteout, came online in 2022 and covers I-90 east of Fishtrap, including the Ritzville area.

WSDOT began naming the plows in an effort to engage the public and recognize the hardworking crews who run them, McHale said.

“We thought it was a fun idea to involve the public and also just bring more awareness to our snow plows by giving them names and identifying them so people can recognize them,” McHale said.

Betty Whiteout, named after the iconic actress who died late last year, beat out other potential names in a March Madness-style bracket.

Whiteout beat runners-up Darth Blader, Plow Chicka Plow Plow and Plowasaurus Rex as the public voted in an online survey and on Twitter.

Social media has been a huge tool to educate the public on transportation safety, said Mike Allende, social media manager for WSDOT.

WSDOT has tried to maintain a social media presence that is both educational and relatable, Allende said. It’s a way to remind the public that real people work in government, he said.

“The way to do that is to engage with people as we would want to be engaged with,” Allende said.

Last year, the department began posting on TikTok in hopes of reaching a different audience than their followers on Twitter and Facebook.

So far it has been successful, with several videos going viral.

“We’re getting information that we’ve talked about a lot on our other platforms to a new group of people,” Allende said.

The videos on snow plows have garnered hundreds of thousands of views. The video introducing Betty Whiteout alone was seen by nearly a half million users.

“In general, people are really interested in snowplowing,” Allende said. “Then you add some creative names to it and they really go wild.”

The fun videos have raised awareness about the importance of the plows, especially for young people who are the future commuters of the state.

“It’s going to be important to their lives,” Allende said. While the mode of transportation might change, “the messages about safety and all of that are going to be the same.”

Work to watch for

The Interstate 90 exit at Thor and Freya streets is back open to motorists. One lane of Second Avenue has remained closed for snow removal and is expected to reopen Tuesday.

Cochran Basin stormwater work near the Downriver Disc Golf Course and TJ Meenach watercraft access area has been suspended for the winter.

Avista work will close one lane of First Avenue between Monroe and Post streets and one lane of Lincoln Street between Second and Sprague avenues on Monday.