A not-so-cheap shot

Sat., Nov. 17, 2018

John Blanchette’s column, Broncos’ ad a shot across Zags’ bow, referencing the full-page ad purchased by the Santa Clara athletic department, brought a smile to my face while sipping my morning coffee. Talk may be cheap, but based upon S-R advertising rates, cheap talk will cost you $4,000.

If Santa Clara wanted do something truly constructive the ads would have been placed in the Oregonian or LA Times to perhaps light a fire under other West Coast Conference institutions. Instead the appropriate hashtag for the ad placed in the S-R should have been #ZagEnvy.

John Preston

Spokane

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