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Feeling insulted, Mexican to market ‘Trump’ toilet paper

This illustration released by Antonio Battaglia shows toilet paper wrapped in mock-up packaging, featuring a cartoon image in the likeness of President Donald Trump, with the Spanish phrases “Softness without borders,” center, “This supports migrants,” top right, “Four pure rolls,” bottom right, which is a play on words in Spanish that roughly translates as “Pure nonsense.” (Antonio Battaglia / Associated Press)
By Peter Orsi Associated Press

MEXICO CITY – A Mexican businessman offended by President Donald Trump’s insults to his countrymen is seizing on a possible oversight in the magnate’s branding plans.

Corporate lawyer Antonio Battaglia is introducing “Trump” brand toilet paper. It’s marketed under the slogans “Softness without borders” and “This is the wall that, yes, we will pay for.”

Mexico’s Institute of Industrial Property has granted Trump’s company trademarks in sectors such as construction, hotels, tourism, real estate and financial services. But the Trump Organization didn’t bother to cover what’s referred to in Spanish as “hygenic paper.” Battaglia’s trademark for Trump toilet paper was approved in October 2015.

Packages are expected to begin rolling off production lines later this year.

A lawyer for the Trump Organization did not respond to phone messages and emails seeking comment.