Walmart offers price matching

BENTONVILLE, Ark. – Corporate officials said Monday Walmart stores will match competitor prices beginning on Thanksgiving Day and running through the weekend, one of the most popular holiday shopping periods of the year.

Details: At Walmart stores, customers can bring in competitors’ ads and Walmart says it will match the price of any identical product at the register. The offer does not apply to online purchases.

Walmart is also offering 150 online-only specials on Thanksgiving Day as well as “Black Friday” specials on electronics, clothing and home items in stores the rest of the weekend.

Key indicator: Shopper turnout for Black Friday sales will be a strong indicator of whether consumers will spend more this season in the face of economic uncertainty and high unemployment.