Social Greenworking

Social networks like Facebook and LinkedIn provide people with a remarkably effective means of staying in touch, so it’s no surprise that a network organized around green knowledge and green activities has sprung up on the Web. Greenwala.com is set up to put green-minded consumers in touch with the goods and services that foster a sustainable lifestyle. Chief “Wala” Rajeev Kapur noticed that “online and offline green communities are fragmented and disorganized.” He saw an opportunity to create a delivery network to showcase products and ideas — and where “walas” could share their enthusiasm for a sustainable world. “Walas” can learn and brag about being green as well as communicate their knowledge and experiences. The site has features like a blog called “Top 10 Things To Do Instead of Going To The Mall” or classified ads for the Kleen Kanteen and an upcoming alternative fuel lecture. Sampling the six channels the site offers, we found videos on a new wind turbine, the all-electric Aptera car and a strategy for turning fly ash into building materials. Good stuff. Questions can be sent to Jim Parks at jrparks@mac.com. To find out more about Jim Parks and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate website at www.creators.com.