‘Kosher’ phone finds following
JERUSALEM — It sounds like the setup for a punch line: What do you get when you cross an ultra-Orthodox rabbi with a mobile phone?
But the “kosher phone” is real and its developers are serious about looking beyond the religious enclaves of Israel. Some Arab companies even have inquired about the phone’s main feature: keeping out sex lines and other worldly temptations.
“There’s interest out there in a conservative phone,” said Abrasha Burstyn, the chief executive officer at Mirs Communications Ltd., an Israeli subsidiary of Motorola Inc. and pioneer of the kosher mobile that debuted last year.
The phones — carrying the seal of approval from Israel’s rabbinical authorities — have been one of the most successful mergers of technology and centuries-old tradition in the ultra-Orthodox community, which is most widely recognized by the men’s black garb based on the dress of 19th century European Jews.
The kosher phone is stripped down to its original function: making and receiving calls. There’s no text messaging, no Internet access, no video options, no camera. More than 10,000 numbers for phone sex, dating services and other offerings are blocked. A team of rabbinical overseers makes sure the list is up to date.
These are the same rabbis who have told followers to scorn television and radio. But mobile phones are considered just too essential in one of the world’s most tech-friendly nations. The ultra-Orthodox account for about 14 percent of Israel’s 7 million people.
Now MIRS is thinking bigger. Talks are under way to introduce a kosher phone to Jewish communities in the United States and other nations possibly later this year. Israeli Arabs — about 20 percent of the population — have also taken notice of the phones as a possible option for those trying to protect Islamic sensibilities.
Some Arab cell phone providers see the same attraction. They have sought information from MIRS via envoys from Jordan, which has a peace treaty with Israel, said Burstyn, who declined to give further details of the contacts.
“This was a unique product for a unique brand of customer,” he said. “But we see some potential beyond this niche market.”