ABC’s 4th-place ‘Brat’ viewed by 10 million

Poorly behaved teenagers are hot; smart kids, amateur rock stars and baseball all-stars are not.

ABC’s two-hour premiere of “Brat Camp,” a reality show where troubled teens are taught discipline at a wilderness camp, was seen by 10.4 million viewers last week – one of only four programs to top the 10 million mark.

The more admirable youngsters competing for scholarships in ABC’s “The Scholar” seem far less interesting to TV viewers. That show was seen by 3.5 million people, according to Nielsen Media Research.

CBS had high hopes for “Rock Star: INXS,” its Mark Burnett-produced contest to name a new singer for the Australian band. Despite multiple showings, the series is off to a slow start; its most popular episode last week had 6.1 million viewers.

And despite trying to juice interest in the game by putting home-field advantage for the World Series on the line, baseball’s All-Star Game continues to decline as a television attraction. The 12.3 million viewers who watched last week’s game was the smallest audience since precise Nielsen records began in 1983, and far off the 1988 peak of 29.5 million.

The night before the game, an estimated 6.3 million people watched the Home Run Derby on ESPN, Nielsen said.

With television in its summer doldrums, CBS won the week with an average of 6.7 million viewers in prime time (4.6 rating, 8 share). NBC had 6.2 million (4.3, 8), ABC 6 million (4.1, 7), Fox 6 million (3.9, 7), UPN 2.5 million (1.7, 3) and the WB 1.9 million (1.3, 2).

A ratings point represents 1,096,000 households, or 1 percent of the nation’s estimated 109.6 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

The top 10 shows for the week ending Sunday: “CSI: Crime Scene Investigation,” CBS, 12.9 million viewers; Major League Baseball All-Star Game, Fox, 12.3 million; “Without a Trace,” CBS, 11.7 million; “Brat Camp,” ABC, 10.4 million; “NCIS,” CBS, 9.3 million; “Law & Order: SVU,” NBC, 9.1 million; “All-Star Pregame Show,” Fox, 9 million; “Law & Order,” NBC, 8.9 million; “60 Minutes,” CBS, 8.7 million; “Big Brother” (Tuesday), CBS, 8.3 million