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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

‘12 Angry Viewers’ To Pick Video For Mtv Each Week

Jennifer Weiner The Philadelphia Inquirer

Say you have an addy-tood. Don’t like this video, don’t like that video. Too much drums, too little bass, and the lead singer looks like she just stepped in something unpleasant.

Until now, you’d have to content yourself with muttering imprecations at the screen or hoping that the late, lamented Beavis and Butt-head would say it for you. But no more! Starting this week, you, a member of the Great Unwashed, can be on MTV, rating the videos as one of “Twelve Angry Viewers.”

It works like this: Twelve viewers are empaneled at the beginning of each week. Every day, they see three brand-new videos and decide which ones are worth repeated viewing. M2 stalwart and Rolling Stone writer Jancee Dunn helps keep things civil.

On Friday, all the ‘finalist’ videos get another look, and the jury picks one to put into the MTV playlist the following week with a “12 Angry Viewers Approved” stamp upon it.

And yes, smart guy, MTV assures us that they are still playing videos, even if it feels like every time we tune in, it’s that weird little guy from “Oddville.”

“There’s a ton of music on the channel, I have to say,” says MTV publicist Cheryl Jones.

If you want to be an Angry Viewer, you probably should be between 18 and 24 and thus a member of the audience MTV hopes to attract with this endeavor. You should be sojourning in the Big Apple, or have the means to hie yourself to the MTV studios for an audition and daily tapings.

And don’t be hoping to get rich quick. This isn’t like real jury duty, where you get a stipend and lunch.

Still interested? Call the Jury Hotline at 212-846-4915.