Rosie Snub Backfires On Scope
Scope is learning a painful lesson: Provoking Rosie O’Donnell can leave a bad taste in your mouth.
With an eager assist from the mouthwash maker’s archrival, Listerine, the talk show queen has exacted sweet revenge for a Scope poll that proclaimed O’Donnell one of the nation’s least kissable celebrities.
The poll, released just before Valentine’s Day, listed O’Donnell along with such notables as Newt Gingrich and Dennis Rodman.
O’Donnell quickly went on the attack, encouraging her talk show audience to “just say nope to Scope.”
Listerine responded by pledging to donate $1,000 to an O’Donnell fund for disadvantaged children each time she kissed someone on her show, probably until May. So far, Listerine’s parent company has donated $151,000.