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The Vox Box

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Eau De Guy

Deodorant body spray, often applied too liberally, is one extreme in the adolescent boy body fragrance range. Rancid locker room is the other extreme. (Associated Press / The Spokesman-Review)
Deodorant body spray, often applied too liberally, is one extreme in the adolescent boy body fragrance range. Rancid locker room is the other extreme. (Associated Press / The Spokesman-Review)

In yesterday's paper, there was a story about Axe- you know, the stuff 10-15 year old boys slather all over themselves? It was written by an adult; however, I figured it might be interesting to get teenager's opinions on this product.

Even the makers of Axe are embarking on an education campaign. “We believe most everything is best in moderation, application of grooming products included,” said Jay Mathew, U.S. marketing director for Axe deodorants. “One of our newest ad campaigns for Axe focuses on the best application of our deodorant body sprays. The ads focus on the tagline ‘Double Pits to Chesty’ and refer to the places where guys should apply the deodorant spray.” Mathew says the target audience is young men 18 to 24 – even though the mothers of every 15-year-old in America have memorized the smell of Axe (and its 10 types of body spray, eight deodorant sticks and 14 shower gels).

 I'm biased. I have a 13 year old brother who is quite fond of his Dark Temptations Axe. It's supposed to smell like chocolate. It doesn't.

Guys: Do you like Axe? Did you used to like Axe? Why!?

Girls: Do you like the smell of Axe? Would you get it for a boyfriend/brother?

In 2006, then-editor Steve Smith of The Spokesman-Review had the idea of starting a publication for an often forgotten audience: teenagers. The Vox Box was a continuation of the Vox, an all-student staffed newspaper published by The Spokesman-Review. High school student journalists who staffed the Vox made all content decisions as they learn about the trade of journalism. This blog's mission was to give students an opportunity to publish their voices. The Vox Box and the Vox wrapped up in June 2009, but you can follow former staffers' new blog at http://voxxiez.blogspot.com.