Apple’s Politics
Apple Incorporated, the well-known producer computer technology, has recently pledged $100,000 to the campaign to defeat California Proposition 8, a referendum that seeks to remove the rights of homosexual couples to marry in that state. Apple has declined to explain their stance on the issue further than to say that the company views gay marriage not as a political issue, but as one of civil rights. Clothing maker Levi-Strauss taken a similar position, donating $25,000 of their own funds.
If in the market for a product, would you take into account a company’s stance on your favorite issue in deciding what brand to buy?