Video of the Week
The 2008 Project for Awesome
http://www.youtube.com/watch?v=Nddx9TErKBg
Essentially (if you're too lazy to watch the video), Project for Awesome is a two-day-long invasion of YouTube. Thousands of people make videos promoting their favorite charities and flood the site with their footage in the hopes that people will actually take the time to watch and possible donate.
Do you think this is an effective way to raise money (in other words, do you think the demographic watching YouTube is likely to contribute something)?