Part of the Spokane movie-going experience, at least in the theaters I visit, involves sitting through commercials before the film.

One, from the very people who bring us these sponsored intrusions, is an endorsement of advertising your product or service via these pre-movie ads.

In this spot, someone is depicted struggling to navigate his way through a newspaper. He handles the paper about the way a chimp might. So, frustrated with his inability to make sense of how a newspaper works, he tosses the section in a conveniently located waste basket.

I think the message this commercial is trying to send has to do with the impermanence of print advertising. Or something.

But I think it sends another message. It's this.

"If you are trying to reach people who are too effing stupid to understand how a newspaper works, try advertising your product or service in annoying pre-movie ads."

But perhaps I'm just bitter. 

---

---