University of Idaho’s flagship status
Too bad the folks in Moscow can't do what they did in Columbus, Ohio, a few years ago.
You remember. They started referring to the school there as The Ohio State University. Emphasis on the THE.
But that doesn't really work for colleges that have a "University of..." name. Saying "The the University of Idaho" would be ridiculous.
Besides, you wouldn't want to give the people in Pocatello any ideas.