Spokane Valley-based Numerica Credit Union has unleashed a new logo and a new "brand."

That new brand --- "Life moves. Live well" -- is meant to focus on the credit union's commitment to helping foster "well being in the lives of Numerica's members," a press release said.

The new logo is described as representing "well-being and notions of wholeness, growth and community." Photo here shows the new logo on top. The older logo is below.

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