Today's story on "merch madness," and the boost in sales for products related to Gonzaga University, noted that only one candy bar carries the "Zags" name. That's a bar made by the Spokane franchise of Rocky Mountain Chocoloate Factory.

And yes, why didn't someone really work the Zagnut angle? If ever a bar is ripe for GU merchandising, the Hersheys-owned Zagnut seems the one.

The answer we got from a Hersheys spokesman is that the company has one product and one product only that is the "official March Madness" candy bar. That's Reese's. That's the whole story, as far as we could tell.

The Zags store sells plenty of Zagnut bars, we learned. It's especially popular as a stocking-stuffer.

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