Red Lion announces plan to add Cathedral City franchise hotel
Spokane’s Red Lion Hotels Corp. announced Wednesday it’s added a franchise location in Cathedral City, Calif.
This fall the 97-room Quality Inn & Suites Date Palm will convert to Red Lion Hotel Cathedral City. Cathedral City is approximately seven miles southeast of Palm Springs.
Red Lion has made a clear strategic decision to expand through franchising new locations.
Company CEO Jon Eliassen said the property is a good addition that will appeal to travelers to the Palm Springs and Southern California region.
Having a location in the Palm Springs area makes sense by offering more options to winter-time business or recreation travelers, Eliassen added. The Red Lion press release noted the Palm Springs area features more than 100 golf courses.