Sandpoint clothing retailer Coldwater Creek announced Monday Jill Brown Dean will take over as the company's chief merchandising officer.

She'll take over the job held by Georgia Shonk Simmons, who had announced plans to retire. Dean will start on Feb. 14  -- Valentine's Day. Simmons has worked with the company for more than a dozen years.

Dean has more than 25 years experience in retail and merchandising. Most recently she's been president of the Limited Too division of Tween Brands.  She also worked 18 years with Limited Brands as executive vice president, general manager for Victoria's Secret flagship stores, as well as CEO and president of Lane Bryant.

Coldwater Creek also said Jerome Jessup, currently executive vice president, creative director, is being promoted to president and chief creative officer.

Both execs will report to Dennis Pence, co-founder and CEO of Coldwater Creek.

Pence said, in a release: "With these changes to our leadership team, we have now completed the reorganization of the merchandising and design areas of Coldwater Creek. I am confident in our new team and look forward to seeing the results of the changes we have made in the months to come."