Why do people pick one smartphone over another: A graphic with some answers
![](https://thumb.spokesman.com/2nh5_sCwf2By1MB46Ahu7_kOxHM=/810x0/media.spokesman.com/photos/2011/04/22/chart-of-the-day-what-people-care-about-when-buying-a-smartphone.jpg)
Trying as hard as we can to offer the occasional useful chart or graphic. Today's offering: a recently published graphic on what matters to people when buying a smartphone.
Definition first: A smartphone is: a mobile phone that offers more advanced computing ability and connectivity than a contemporary feature phone. Smartphones and feature phones may be thought of as handheld computers that use applications similar to those you would use on a computer. (Definition from Wikipedia).
The graphic comes by way of Businessinsider.com. The big determining factor, the survey shows, was "platform." which means: Is this running on Apple software, Microsoft or Google Android software?
The second leading factor in smartphone selection appears to be features (the kind of buttons, the presence of a video recorder, etc.) The third main factor are apps.