Huckleberries Online

Fri., Dec. 30, 2016

Whoops! WSU socks proclaim ‘Go Dawgs’ on inside cuff

Bartell Drugs has issued a recall for an $18 Christmas pair of Strideline Washington State University “Cougar Socks” that proclaim “Go Dawgs,” rooting on the University of Washington Huskies, on the inside cuff. (Seattle Times)

Strideline is a Seattle company known for its collection of collegiate socks, as well as pairs that are uniquely Seattle, depicting the Space Needle and other landmarks. The company shot to success in the past few years, inking distribution deals with Nordstrom, Macy’s, Costco and others.

Using the rival University of Washington’s “Go Dawgs” slogan for WSU socks was a quality-control error, co-founder Jake Director said. The company’s designers use templates to create socks for hundreds of colleges, and it seems someone forgot to switch out the UW design for WSU.

Posted Dec. 30, 2016, 1:23 p.m.

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.