Idaho Gov. C.L. "Butch" Otter works the heels of a calf while team roping at the Caldwell Night Rodeo in Caldwell this summer. From the rims of their Stetsons to the shotguns on their shoulders, Republican C.L. "Butch" Otter and Democrat Keith Allred appear to be running as much for Idaho's  cowboy-in- chief  as they are for governor. As different as Otter, a 30-year politician and businessman, and Allred, a former Harvard University professor who ran a nonpartisan reform group, seem in real life, both are tapping images that harken back to the Old West to send powerful messages to voters come Nov. 2 about their characters: individualism, a sense of purpose, common sense _ and the spurs to give the economy a little giddy-up. (AP Photo/Idaho Press-Tribune, Charlie Litchfield, File)