Idaho Parks Mull Corporate Branding
Idaho State Parks, brought to you by … The North Face? Columbia Sportswear? REI? With backup cash dwindling and no new income streams in sight, the
state might sign a corporate sponsor to stave off park closures. “We’re trying to get very creative in the way that we survive here,” Nancy Merrill, state Parks and Recreation Department director, told IdahoReporter.com on Monday. Merrill said department public relations staffers have consulted with
a firm specializing in corporate-naming matchmaking and that a
sponsorship policy will be presented to the department board in
February/Jay Patrick, Idaho Reporter. More here. (SR file photo of cross-country skier enjoying Farragut State Park.)
Question: Do you support a proposal by the state parks system to raise money by offering a corporate sponsorship?