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Huckleberries Online

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  3. A Piston panini? A Celtics Ciabata?

A Piston panini? A Celtics Ciabata?

Quick Fix Texas Cheese Toast is prepared on one side with margarine and cheese. (Elaine Magee / The Spokesman-Review)
Quick Fix Texas Cheese Toast is prepared on one side with margarine and cheese. (Elaine Magee / The Spokesman-Review)

The NBA, in its infinite wisdom, has recently signed licensing deals with a handful companies to brand various NBA team logos onto toast, pizzas, even outdoor grills. Reportedly, a team logo panini press is also in the works.

"A lot of people watching NBA games on TV tend to eat," says Sal LaRocca, head of global merchandising for the NBA. And if your rabid Lakers fans are going to order pizza, why not order them emblazoned with purple and gold? Full story.

How long before the NFL follows suit. A Seahawk sourdough? A Donut?
Could you, would you buy these products?

Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.