Now Gen Disconnected from Local News, Volunteerism
This is a good question. The ability to access "news" in a variety of electronic mediums has definately fragmented the 18-30 generation. I'm more concerned that this age group is disconnected from the grassroots local news. There's also less volunteerism in this demographic. They're more likely to donate in-kind to causes than physically volunteering. They've become disillusioned with local and national politics and prefer to interact electronically. It's not bad or wrong, it's just a different generation. The media that recognizes the challenge and adapts will succeed.
I read several newspapers online myself but would never dream of not subscribing to local papers to read about what's happening in my corner of the world, down the block and at city hall. But my 30-something children are more likely to read USA Today than their local papers.
Jane Q. Citizen