No more airbrushing
The Arizona statehouse is contemplating this according to the Arizona Republic: "House Bill 2793, proposed by Rep. Katie Hobbs, D-Phoenix, would require advertisers who alter or enhance a photo to put a disclaimer on that ad alerting customers that " 'Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved.'" We just returned from sunny Phoenix where, around the pool, we saw all sorts of bodies. Young, old, wrinkled, botoxed, natural. It's the reality of the human body as it ages. Would you like to see it reflected in your advertising?