Our dear friend Bart Mihailovich, the Spokane Riverkeeper, calls it a branding problem. He says the waterfall graphic at the end of their logo was only recognizable in large applications and did not reproduce well in a smaller scale. It wasn't the only reason: "But more than that, the Riverkeeper program was looking for a new, fresh logo to propel them to a new era of working to protect the Spokane River," he says.
 

Bart got help from Thinking Cap, a local advertising and graphic design company that had designed the Riverkeeper Brochure. Thinking Cap created the logo together pro-bono through their graphic design internship program. Two Eastern Washington University Visual Communication Majors had the opportunity to work on the logo during consecutive quarters. I think it turned out great and you can check it out after the jump!

TA-DA!
 

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