Earlier this year, I was contacted by a PR firm working for Dow Chemical to contribute a 60-second video for the Future We Create virtual conference on water sustainability the company launched yesterday. As a vocal advocate for strict regulation of toxic chemicals -- especially for food and farming -- I was surprised the company would approach me. Dow is the country's largest chemical maker, and profits handsomely from developing some of the world's most polluting products, many of which are widely used in industrial and consumer goods as well as agriculture.

In the video I submitted, which you can watch below, I stress that one of the greatest threats to clean water is chemical contaminants -- and that Dow Chemical has a long history of water pollution. The PR representative emailed to say "unfortunately we can't use your video," but that she would be happy to include me, still, if I would consider re-recording it. When we discussed what that would mean she said, no "fingerpointing"; they wanted a "positive, inclusive discussion."

I believe in inclusiveness and engagement, but I also believe we must pursue those principles within a context that is honest. To do otherwise is to participate in what is popularly called "greenwashing," painting a veneer of environmentalism on an otherwise unchanged product or practice -- a corporate strategy many of us are all too familiar with.


 

In this spirit, I felt it would be disingenuous to engage in a conversation about water sustainability, for a campaign paid for by Dow Chemical, without pointing out the direct relationship between Dow's core business products -- a source of its $8 billion in profit last year -- and toxins in our environment.

At the same time Dow launches this initiative, the company is actively fighting multiple lawsuits from communities who contend that their water has been polluted by the company, including from its hometown manufacturing plant in Midland, Mich. In 2007, the EPA detected the highest level of dioxin ever discovered in the country's rivers or lakes in waterways near Dow's global headquarters. Dioxin levels in some places were 1,000 times higher than the residential standard, according to the Michigan Department of Environmental Quality. A recent study found women living in Midland, as well as Saginaw and Bay counties, have significantly higher rates of breast cancer; dioxin was to blame. A class action lawsuit is pending.

"In the backyard of Dow's corporate headquarters, the company for decades through philanthropy, public relations, and politics has made the choice to push back at every regulatory level instead of addressing their dioxin contamination of 52 miles of freshwater and Lake Huron," said Michelle Hurd Riddick of the Saginaw Bay grassroots environmental organization, Lone Tree Council. "The company has mastered the art of greenwashing while poisoning a whole watershed and getting away with it."

Read the rest of this amazing story over at Civil Eats. Good for her, for standing up against Dow Chemical. Anna Lappé is a national bestselling author and sustainble food advocate. The founding principal of the Small Planet Institute and Small Planet Fund, her latest book is Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It. Anna is also the co-author of Hope’s Edge, with her mother, Frances Moore Lappé, and Grub: Ideas for an Urban Organic Kitchen, with Bryant Terry.

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