We're often asked how to make people care about the Spokane River.  Really, we are.
Sure there is a core group of river advocates, but for many, the river is an afterthought.  Because for as much recreation that exists in Spokane and the Inland Northwest, very little exists on the Spokane River.  You have your lake recreators, your trails people, your motor sports folks, you snow sport-only people and then you have your non-recreators.  And then, making up a small percentage of locals, there are your river rats. 

Now to us, and probably to many of you, caring for the river comes from a connection to the river, a connection to the environment in general, or a larger sense of conservation, preservation and earth stewardship.  For many, there is no connection, and for that, the health of the river is always in jeopardy.

That's why we were so turned on by the following video.  It's an example of a simple way to create a connection to the river. It comes to us from the Sierra Club Great Lakes Program and a storm drain stenciling project they did to educate neighbors on the impact their actions have on water quality and the protection of the Great Lakes.  *Warning - the video is a little shaky and cheesy.

If anyone is interested in getting a project like this going in Spokane, contact us for more information.  We will be pitching this idea to the Spokane Earth Day committee also.

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