The Idaho Press-Tribune in Nampa announced over the weekend that it will replace its traditional print newspaper on Mondays with an all-digital version. “Let me be crystal clear. This move is absolutely not a precursor of our demise,” said Matt Davison, Press-Tribune publisher. “The Idaho Press-Tribune isn’t going anywhere. In fact, thanks to the rise of online news, smart phones and social media, the number of folks reading our content is higher today than at any point in our history.”

The paper reported, “The change to digital-only news Monday is a business decision based on the way consumer and advertising preferences have changed. Interest in the Monday newspaper is low, and it does not typically carry much advertising compared to other days of the week.”

It also noted that the elimination of Monday print editions is an industry trend, and that several of its sister papers in the Pioneer News Group, including the Bozeman Daily Chronicle and the Idaho State Journal in Pocatello, already have made the move.

Scott McIntosh, Press-Tribune editor, said, “With more and more people getting their news exclusively online, this is a bold experiment to take just one day of the week of our local news product and deliver it exclusively online. This is a move in the direction where our readers have already moved.”

The paper said the move means its Sunday edition will remain on newsstands through Monday; it’s also introducing a new email newsletter and a redesigned mobile app. The paper’s full report is online here; the change will take effect Aug. 1.