Corporate sponsorships will be brought carefully and in a "tasteful" way into Idaho's state parks, parks director Nancy Merrill told lawmakers. "We do not want to over-commercialize our state parks," she said. She gave examples of what she has in mind: In California, Coca-Cola is funding interpretive signs that include just a small corporate logo at the bottom. North Face outdoor clothing company might donate ranger uniforms that could include their logo. Subaru might donate vehicles for use in parks. Juicy Juice might sponsor a children's playground. Odwalla juice might pay for tree-planting.

"We're not interested in broadcasting huge commercial ventures out there," Merrill said. "What we are interested in is partnerships that will help sustain us ... that fit Idaho." Merrill said she'll be taking proposed guidelines to the state Parks Board next week, and if the board approves, the state will move forward in seeking sponsorships. "We will move quickly to engage companies," she said.