Boise State University’s bookstore reports that it generated $1 million in proceeds for the university in the past year – in large part because of the popularity of BSU “Bronco” merchandise. The bookstore, which receives no state funding, sends its proceeds back to the university for everything from scholarships to operating support. Bookstore director Kim Thomas said BSU is listed among the top 50 schools in royalties by the Collegiate Licensing Company this year for the second straight year, a sign of just how popular those blue-and-orange sweatshirts, caps, and T-shirts have become. “These sales help all of Boise State,” Thomas said.

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