Egghead Markets New Format Stores

Spokane-based Egghead Software is observing the opening of its first 20 “new format” stores with a Memorial Day weekend marketing campaign.

One of the 20 new format stores opened over the past 10 months is the company’s Spokane retail outlet on North Division, which opened last fall.

Company officials call the new format a key to the the company’s new marketing approach. The stores are substantially larger than the traditional Egghead retail outlets. The new stores are much bigger, varying in size from 4,000 to 8,000 square feet.

They emphasize a larger selection of software and high-end hardware products, combined with customer service and product information.

The marketing campaign also emphasizes Egghead’s new 250-page large-format catalog.

Egghead Software has 164 retail outlets nationwide.

, DataTimes