Gay rights activists and backers of same-sex marriage plan to hold a nationwide "kiss-in" at Chick-fil-A restaurants on Friday to protest the fast-food chain president's opposition to homosexual unions. Same Sex Kiss Day is a reaction to comments last month from Dan Cathy, who said he supported "the biblical definition of the family unit" and that backers of gay marriage were "arrogant." Carly McGehee, a Dallas political activist who came up with the idea of the kiss-in, said more than 15,000 people have said they will join the protest since she posted an announcement on her Facebook page on July 19. Cathy's company "is continuously supporting hate and bigotry and intolerance," said McGehee, 24. "He has the right to do that, but he has to be prepared for the backlash, for the repercussions. This is America." Customers who backed Cathy's stance swamped Chick-fil-A outlets on Wednesday, giving the 1,600-store chain - known for chicken sandwiches, waffle fries and being closed on Sundays - a "record-setting day," a spokesman said on Thursday/Reuters. More here. (AP photo of gay protesters)

Question: How is this controversy going to play out?