Nissan wants a brand smell
After four years of laying low Nissan plans on roaring back to the U.S. auto show circuit in 2013. This time around it’s going to be smelly. Attendees of the Detroit auto show next week will be the first to lay their noses on what the brand hopes will be become their signature scent.
The specially-made aroma dubbed the’ vert oriental in French is said to smell of green tea “during Chinese spring harvest,” much as I do in the morning.
Those visiting Nissan’s new cutting edge exhibit will be able to decide what they think of the aroma at an interactive display powered by xBox Kinnect that showcases Nissan vehicle technology. If the smell garner’s enough positive sniffs at auto shows around the country Nissan hopes its U.S. retailers will want to use it in their showrooms, said Erich Marx, Nissan’s director for interactive and social-media marketing.
"We're hoping our dealers will embrace it," Marx said. "We'll be measuring the reception.”
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